Your 1st Choice in Lending! Privacy Policy  


1st Equity Mortgage Respects Your Privacy!


First Equity Mortgage Company recognizes that respecting user privacy over the Internet is of utmost importance.  This privacy statement is designed to provide information about the privacy and data collection practices for the site:

http://www.firstequitylending.com

The Site is operated by
First Equity Mortgage Company

If you have questions or concerns regarding this statement, you should first contact the First Equity Mortgage Company site coordinator at:

comments@firstequitylending.com

or by postal mail to:

1st Equity Mortgage Company
2448 South 102nd. Street
Suite 100
West Allis, WI 53227

Identifying Information
In general, you can visit the Site without telling us who you are or providing any information about yourself.  In some areas of the Site, we ask you to provide information that will enable us to calculate a mortgage calculation or to follow up with you based on your particular inquiry.  Generally, First Equity Mortgage Company requests identifying information when you:

Tell us about an idea or suggestion.
Request information from customer service.
Request that someone contact you.

In these instances, First Equity Mortgage Company may ask for your name, e-mail address, home phone number, work phone number, the city you live in, the purpose of your inquiry, and other appropriate information needed to provide you with these services.  In all instances, if you receive a newsletter or other mailing from us, you will always be able to "unsubscribe" to these mailings at any time.

What First Equity Mortgage Company Will Do With Your Information
If you choose to give us personal information for any of the purposes above, this information is retained by First Equity Mortgage Company and will only be used by First Equity Mortgage Company to support your customer relationship with us.  We will not add you to a mailing list, or newsletter without your registration from this service.  We will only contact you if further information is required from you to complete a service.

What Others May Do With Your Information
First Equity Mortgage Company does not share, rent, or sell any personally identifying information provided through our Site (such as your name or email address) to any outside organization for use in its marketing or solicitations.  From time to time First Equity Mortgage Company may use suppliers, agents or contractors who will have access to your personal information to perform services for First Equity Mortgage Company (such as provide information, perform web site maintenance or perform database maintenance), however, they are required by us to keep the information confidential and may not use it for any purpose other than to carry out the services for First Equity Mortgage Company.  In addition, First Equity Mortgage Company may also share aggregate information about its customers and its web site visitors to advertisers, business partners, and other third parties.  For example, we might share that our users are x percent PC users and y percent Macintosh users.  None of this information, however, will contain personal, identifying information about our users.

Third Party Links
www.firstequitylending.com does provide links to other sites.  Other Internet sites and services have separate privacy and data collection practices.  Once you leave www.firstequitylending.com, First Equity Mortgage Company cannot control, and has no responsibility for, the privacy policies or data collection activities at another site.

Cookies
At times, we will use a feature on your web browser to send your computer a "cookie".  We do not use cookies to retrieve any personal information from your computer.  We only use cookies to learn ways to enhance our Site, and to give you better, more personalized service while in our web site.  You can reset your browser to refuse all cookies or indicate when a cookie is sent.  However, some functions of the Site will not function if you refuse cookies.  These area's of our web site will have information posted about cookies, and when a cookie will be uploaded to your computer.

Children's Privacy Protection
First Equity Mortgage Company is sensitive to the heightened need to protect the privacy of children under the age of 13.  The vast majority of the material on our web site is not intended for children and is not targeted to children under the age of 13.  First Equity Mortgage Company does not knowingly collect data from children and, if we learn that we have received personal data from a child, we will remove this information from our database.

Changes to this Policy
First Equity Mortgage Company may from time to time revise its privacy policy.  You should therefore periodically visit this page, so you are aware of any such revisions.  We will not, however, use your existing information in a manner not previously disclosed.  You will be advised and have the opportunity to opt out of any new use of your information.

Contacting Us
If you have any questions about our privacy policy or the practices of our web site, you can write to:

1st Equity Mortgage Company
2448 South 102nd. Street
Suite 100
West Allis, WI 53227


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Your First Choice in Lending!

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